After completion of the movie product a distribution company will take on the role of giving out the film across a wide spectrum of potential buyers i.e. cinemas etc. The company will work closely with the film makers and discuss issues over demographics and potential competition from other competitors such as other film makers or people resorting to illegal downloading of films, naturally having a negative impact on the industry. In order to captivate audiences elements such as 3D was brought back to entice people into coming back into the cinema. As well as the main product to be distributed, the film company will release trailers and other extras that the distributor will send round to cinemas to create a 'buzz' etc.
A market plan is drawn up between the two companies and focuses mainly on three things: advertising, publicity and promotion. As previously mentioned trailers and such are used as part of an effect advertisement scheme for targeting their specific audience, publicity is generally drawn up by a non-film company such as having the movie reviewed in magazines or quite commonly in modern society, having a relationship with food retailers (such as KFC etc) to further advertise through toys etc given in meals. As well as these two, interviews with the stars of the film will give the demographic more reason to go see it as there are familiar faces in it.
Marketing plans are essential to the success of a film, it doesn't matter how good the film is, if it is not effectively marketed no one will know off it, resulting in a detrimental effect on takings at the cinema. However, if they are stuck to well and pushed though public media, generally the outcome will be financially rewarding.
On the right (Click to enlarge), there is a flow chart about the role of the distributor in relation to the film industry. It is a simple break down of where the products go and where the money flows.
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